Quickbooks Connect: Don’t Play to Win with Simon Sinek

During the Quickbooks Connect conference, I had the opportunity to observe a “fireside” chat with Simon Sinek. Not sure why it’s called that, because there was no fire except maybe for the content he dropped! Simon Sinek has long said that great companies all have an “Infinite Mindset”. In this chat, he explains just how crucial this concept is in both winning consumer loyalty and helping drive innovation within businesses. Follow me as we learn how to succeed through innovation, trust, listening, and an Infinite Mindset with Simon Sinek.

Succeed with an Infinite Mindset

In business and in life, there are always going to be things that we can’t control. The economy, the weather, the actions of others – these are all beyond our power to influence. But there is one thing that we always have control over, and that’s our mindset.

Simon Sinek is a proponent of the infinite mindset. This is where success isn’t defined by some arbitrary figure but where momentum is the metric. Don’t play to win in a game that has no end. Instead, focus on putting one foot in front of the other and taking things one step at a time. Build momentum and let it carry you forward.


Don't play to win in a game that has no end.

An infinite mindset is a powerful tool for dealing with the challenges of life and business. When things don’t go our way, it’s tempting to give up or to get bogged down in negative thoughts. But with an infinite mindset, we can instead focus on moving forward and on building momentum.

The sky’s the limit when we adopt an infinite mindset. There are no limits to what we can achieve when we focus on moving forward instead of getting stuck in the past. So forget about winning and losing – focus on building momentum instead!

Succeed Through Innovation

Innovation is when someone does something different than the norm.

How can businesses use innovation to succeed? Everyone says they’re innovative, but when everyone is innovating, no one is. “Innovation is when someone does something different than the norm.”

When it comes to business, innovation is key to success. However, in order for innovation to be successful, it cannot be something that everyone does. In order for businesses to succeed, they must find a way to do something different than their competitors. This can be done through creativity and thinking outside the box.

Too often businesses try to copy what their competitors are doing in the hopes of achieving the same level of success. However, this is not a guaranteed path to victory. In order to really stand out from the competition, businesses need to find their own unique way of doing things. This can be done through experimentation and trying new things.

Of course, it’s important to make sure that any new ideas are actually feasible and have the potential to succeed. But if businesses are willing to take some risks, they may be able to find new and innovative ways of doing things that will help them stand out from the competition and win in today’s economy.

Succeed Through Trust

How can trust help businesses succeed? The marines spend a lot of time building trust. In stressful situations, you can confidently issue instructions to your team members because they already trust that the leader is acting in their best interest. This trust has been established ahead of time and will be bolstered during these pressing circumstances—it’s an essential component for success in any endeavor.

Businesses can succeed through trust by creating an environment where team members feel comfortable being open and honest with each other. According to Patrick Lencioni, trust is the bedrock of a successful team. In a trusting environment, employees are also more likely to be open to new ideas and suggestions. By establishing trust, businesses create an atmosphere of cooperation and collaboration that leads to greater productivity and success.

Photo by Alex Shute on Unsplash

Succeed Through Listening

When it comes to customer service, businesses need to be able to listen in order to succeed. Great customer service comes from listening and understanding what the customer needs. If you’re only focused on pushing your own agenda or selling your product, you’re going to miss out on opportunities to make a sale or keep a customer happy. Listening also allows you to build better relationships with your customers, which can lead to repeat business and word-of-mouth referrals.

Simon gives the example of when he bought a house. The realtor left a bottle of champagne in the fridge of the house he and his wife just bought. Apparently, this is something that realtors often do to congratulate the couple on the purchase. However, if this realtor had been listening to Simon, they would have known that he doesn’t like champagne. If instead, they had listened when Simon mentioned something about a little nook being perfect for yoga, they could have gotten a yoga mat and left it in that nook for him. Just think about how a client would feel differently between these two scenarios.

Photo by kyle smith on Unsplash

It’s not always easy to listen, especially when you’re busy or there’s a lot going on, but it’s worth making the effort. Some tips for effective listening include paying close attention, not interrupting, and not judging or jumping to conclusions. You may also want to take notes so that you can follow up with the customer/client later.

Ultimately, listening is a key component of great customer service and can help businesses win over customers and keep them coming back for more.


In order to succeed in today’s business world, you need to have an infinite mindset. It’s about building momentum, not achieving an arbitrary statistic. You also need to be innovative and trust your instincts. Lastly, you need to listen to your customers and employees. If you can do all of these things, you will be successful.


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